Expand Your Brand Globally
with Brands Central

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Brands Central is a leading international trading company based in the United Arab Emirates, specializing in the distribution of Fast-Moving Consumer Goods (FMCG) across the Gulf Cooperation Council (GCC) region. As a trusted partner for global brands, we ensure seamless market entry and expansion through our extensive distribution network, strategic market access, and dedicated service excellence.

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Years of a Proud Legacy as a group

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Direct
customers

“A truly International brand isn't built alone—it's forged through trust, shared vision, and the strength of enduring partnerships that carry it across borders.”

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Own sales outlets

Our Outlets are strategically located to cater to many local & overseas customers extending from Corners of South Asia to Africa

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Well-experienced Sales Strategists in
outlets

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On-route Sales
Strategists

Our Services

Customized Services to
Empower Your Business Growth

A Partner for Life

As an organization backed with innovative Route to Market Solutions, BRANDS CENTRAL offers a unique proposition to our partners in winning GCC markets & beyond.

Strong Wholesale Outlets

With strategically established presence in key wholesale markets, our outlets enable your brand to reach the right buyers fast & effectively. Our team of extremely experienced sales strategists in these outlets help us strive even amidst changing market dynamics.

A Well-focused team of On-route sales strategists

Our dedicated outdoor sales strategists ensure direct engagement with customers, fostering strong relationships and maximizing market penetration, at the lowest possible cost.

Re-export Operations

With our robust supply chain and logistics capabilities, we facilitate the re-export of FMCG products to international markets beyond the GCC.

Aggressive E-Commerce

We ensure the listing of products in the lucrative e-commerce platforms on behalf of the principle and ensure presence of the products.

Why Choose Us

Experience Excellence: Why Our Customers
Trust Us Every Time

Industry Experience

Unmatched Industry Experience

With nearly 100 years of expertise in the FMCG sector, we bring unparalleled knowledge, market intelligence, and strategic insights to our operations.

Dedicated Service

Dedicated Service

Our commitment to customer satisfaction is reflected in our personalized service approach, ensuring smooth transactions and business growth.

Reports and Analytics

Reports & Data Analytics

We leverage data-driven insights to enhance decision-making, optimize product distribution, and provide strategic recommendations to our partners.

Marketing Support

Shared Marketing Support

At Brands Central, we always explore the latest trends and tools to keep your Products standout beating the competition

What We Help You Achieve

Branding Excellence

Enhancing brand presence along with the principle’s marketing efforts

Digital Innovations

Building Creatives and assisting in digital marketing strategy

Activations

Driving product trials by recommending right marketing interventions

Trusted by Brands and Corporates around the globe.
  • Baby Cheramy
  • Kumarika
  • Chandanalepa
  • Clogard
  • Nature Secrets
  • Rani Sandalwood
  • Amar's
  • Khomba

Don’t Take Our Word for It — Hear
From Our Principles

A Trusted Partner in Excellence

Brands Central, a part of Jan & Bros group, brings passion and professionalism to everything they do. Hemas is proud to have them as our UAE distribution partner.

— Hemas International Business

Our Indirect Presence Across the
Globe

Partner With Us

Partner with us for a seamless, hassle-free market entry and long-term success.

With our extensive distribution network, data-driven insights, and end-to-end FMCG solutions, we ensure your brand establishes a strong presence, grows sustainably, and thrives in competitive markets. Let us handle the complexities while you focus on scaling your business with confidence.