Brands Central

About Brands Central

Your Most Reliable Partner for
Global Growth

Helping Brands to Enter, Strategise, Operate
and Expand Globally

Partner up with Brands Central to Win the Global Markets

Brands Central is a leading international trading company based in the United Arab Emirates, specializing in the distribution of Fast-Moving Consumer Goods (FMCG) across the Gulf Cooperation Council (GCC) region. As a trusted partner for global brands, we ensure seamless market entry and expansion through our extensive distribution network, strategic market access, and dedicated service excellence.

BAs an associate of Jan & Bros LLC, a premier wholesaler, distributor, and exporter of FMCG products with a legacy spanning more than five decades since the late 1960s, we bring unparalleled experience and market expertise.

Trusted by Brands and Corporates around the globe.
  • Baby Cheramy
  • Kumarika
  • Chandanalepa
  • Clogard
  • Nature Secrets
  • Rani Sandalwood
  • Amar's
  • Khomba
Our Group

United as One: The Strength of Our Group

Founding Group

Joofri Group

Established in 1930 in Bahrain and later expanded as a re-knowned retail outlet & a distribution business, expanding to the rest of GCC.

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Joofri Group

United Arab Emirates

Jan and Bros

Jan & Bros

Established in 1967 Jan & Bros, is one of the most reputed & largest personal care/consumer products distributors in UAE with own direct outlets, outdoor sales team & re-export operation.

Mainland Company

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Henna Speedy

Henna Speedy

Being one of premier hair colorant brands in UAE & GCC, Henna Speedy Operates as a specialized company in driving focused growth as a brand as well as a separate business entity.

Free Zone Company

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Brands Central

Brands Central

Brands Central is the Trading arm of Jan & Bros, that specializes in providing access for International Brands to enter, establish, & grow in Middle East, providing end to end RTM solutions with product registrations, distribution, analytics & marketing support.

Free Zone Company

Baharain

M. M. Joofri & Sons CO. W.L.L.

Joofri Overseas Agency CO. W.L.L

Joofris Trading & Marketing CO. W.L.

Oman

Janbros & Partners L.L.C (Muscat).

Janbros & Partners L.L.C (Salalah).

Kuwait

Jan & Bros Co.

Guiding Your Success with Purpose

Our Vision

To be the preferred partner for international FMCG brands seeking seamless distribution and market expansion in the GCC and beyond

Our Mission

To provide efficient, data-driven, and customer-centric FMCG distribution solutions, fostering long-term partnerships and sustained business growth.

Our Values

Innovation and Agility

Innovation & Agility

We embrace creativity and cutting-edge solutions to drive efficiency in international trade. Our ability to adapt to market trends ensures our partners stay ahead in a dynamic FMCG landscape.

Integrity and Trust

Integrity & Trust

Transparency, ethical business practices, and accountability define our operations. We build trust with our partners through reliability, honesty, and long-term commitment.

Customer Centric Excellence

Customer-Centric Excellence

Our success is built on a deep understanding of our customers’ needs. We prioritize personalized service, seamless distribution, and strategic support to foster mutual growth.

Service Driven Growth

Service-Driven Growth

Beyond transactions, we focus on creating value. With data-driven insights, dedicated service, and strategic expansion, we empower brands to thrive in the GCC and beyond.

Partner With Us

Partner with us for a seamless, hassle-free market entry and long-term success.

With our extensive distribution network, data-driven insights, and end-to-end FMCG solutions, we ensure your brand establishes a strong presence, grows sustainably, and thrives in competitive markets. Let us handle the complexities while you focus on scaling your business with confidence.

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